Equine Website Design & Marketing/Davis Innovation

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WELCOME!

Focusing on equine and sports businesses, Davis Innovation provides highly effective media, marketing and design services including website design, logo design, social media content, public and media relations for clients from racetrack to show ring to farm and everywhere in between.

Tell Us About Your Project

LATEST PROJECTS

Design/Branding
Logo Development for University of Louisville Charity exhibition game October 2025 to benefit Kentuckiana Friends of V. https://uofl.me/3UwKI7t

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Design/Branding
October 2025 Logo Development for HBPA Insurance, a new service for horsemen and women throughout the United States.

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Design/Branding
October 2025 Year-In-Review/Annual Report design for Second Stride.
Check out the entire book here.

Photography
Sovereignty and his humans basking in the 2025 Kentucky Derby win.

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Website Design
Pleased to announce our latest website design for horseracing game-changer StrideSafe USA.

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2021
Davis Innovation becomes official digital
marketing partner/sponsor of Kentucky
Racing Spotlight Radio on ESPN 680. Promo support and design, including social media and logo.

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2021 to Present
Now a proud member of the Board of Directors, President as of 2025, of Kentuckiana Friends of V Foundation. Supporting and funding cancer research in Kentucky and Indiana.

One week from today! Come on out next Saturday for Claiming Crown day at Churchill Downs. ALWAYS fun and exciting with the coolest people who truly appreciate the opportunity. Celebrate the blue-collar horses and barns with us! #fromclaimtofame ➡️ claimingcrown.com

One week from today! Come on out next Saturday for Claiming Crown day at Churchill Downs. ALWAYS fun and exciting with the coolest people who truly appreciate the opportunity. Celebrate the blue-collar horses and barns with us! #fromclaimtofame ➡️ claimingcrown.com

Wishing Churchill Downs' winningest horse ever - Bango - the best of health and contentment in his retirement. Congratulations to the @frs_3rd_generation team for all the success and happy years with him.

Wishing Churchill Downs' winningest horse ever - Bango - the best of health and contentment in his retirement. Congratulations to the @frs_3rd_generation team for all the success and happy years with him.

Fall's finest. Savoring the last days of peak foliage against a beautiful backdrop of Thoroughbreds. 😍

Fall's finest. Savoring the last days of peak foliage against a beautiful backdrop of Thoroughbreds. 😍

Hey! Where's everybody going?
😬

Hey! Where's everybody going?
😬

Opponents on the court, but partners in the cause! Come support @louisvillembb as they battle @bucknell_mbb in the @kyfriendsofv Classic THIS TUESDAY October 28th. On behalf of all of us at Kentuckiana Friends of V, THANK YOU @coachpatkelsey and Coach Griffin for fighting with us! TIX STILL AVAILABLE at the LINK in BIO! #TogetherWeFightCancer.

Opponents on the court, but partners in the cause! Come support @louisvillembb as they battle @bucknell_mbb in the @kyfriendsofv Classic THIS TUESDAY October 28th. On behalf of all of us at Kentuckiana Friends of V, THANK YOU @coachpatkelsey and Coach Griffin for fighting with us! TIX STILL AVAILABLE at the LINK in BIO! #TogetherWeFightCancer.

UP NEXT: From Claim to Fame : the Magic of Claiming Crown. What's Claiming Crown? Why is it a big deal? Just watch this. 🏆🏆🏆🏆🏆🏆🏆🏆
🚨 Deadline to request eligibility is TOMORROW Saturday (Oct 25). Churchill Downs will feature eight races on Nov 15, totaling $1.1 million, purses ranging from $100K to $200K. #fromclaimtofame

UP NEXT: From Claim to Fame : the Magic of Claiming Crown. What's Claiming Crown? Why is it a big deal? Just watch this. 🏆🏆🏆🏆🏆🏆🏆🏆
🚨 Deadline to request eligibility is TOMORROW Saturday (Oct 25). Churchill Downs will feature eight races on Nov 15, totaling $1.1 million, purses ranging from $100K to $200K. #fromclaimtofame

See full document at the link in our bio. Client @secondstride was looking for a way to report on highlights, accomplishments and funding over the course of the year while, at the same time, educating the reader about the organization's role, purpose and meticulous process.

The result was this annual-report-style booklet. Designed October 2025

See full document at the link in our bio. Client @secondstride was looking for a way to report on highlights, accomplishments and funding over the course of the year while, at the same time, educating the reader about the organization's role, purpose and meticulous process.

The result was this annual-report-style booklet. Designed October 2025

Another beautiful afternoon @keeneland.

Another beautiful afternoon @keeneland.

A salute to the workers in the barns, on the farms, at the track. The ones who put in the time, sweat and expertise to care for and bring up our equine athletes. 🙏❤️

A salute to the workers in the barns, on the farms, at the track. The ones who put in the time, sweat and expertise to care for and bring up our equine athletes. 🙏❤️

Second Stride opened the doors of its newly renovated 90+ year old barn last evening. The project was funded by and supervised by the Carstanjen family. Ambassador horses Warriors Club and Twinspired along with Tornadic were introduced to their new digs and for the first time were able to touch noses through their adjoining windows. (So Ritz Carlton) A beautiful and bright improvement, I was thrilled to be part of the recording of it all! @secondstride

Second Stride opened the doors of its newly renovated 90+ year old barn last evening. The project was funded by and supervised by the Carstanjen family. Ambassador horses Warriors Club and Twinspired along with Tornadic were introduced to their new digs and for the first time were able to touch noses through their adjoining windows. (So Ritz Carlton) A beautiful and bright improvement, I was thrilled to be part of the recording of it all! @secondstride

🚨MERCH ALERT🚨Unfortunately, the original jacket style is being discontinued, but I still have 8 left! 👉 I DO have a replacement style that is SAME quality as the last jacket, with no white trim. Also now in the Davis Innovation store - popular caps/hats and colder weather track jackets. Temperatures are dropping - 🔜DM me if you'd like to order something!

🚨MERCH ALERT🚨Unfortunately, the original jacket style is being discontinued, but I still have 8 left! 👉 I DO have a replacement style that is SAME quality as the last jacket, with no white trim. Also now in the Davis Innovation store - popular caps/hats and colder weather track jackets. Temperatures are dropping - 🔜DM me if you'd like to order something!

When you sell a beautiful jacket, you find a good looking model to show it off! Thanks @robertohowell53 for your support! 😅👍

When you sell a beautiful jacket, you find a good looking model to show it off! Thanks @robertohowell53 for your support! 😅👍

A beautiful sun setting evening @secondstride. 😍

A beautiful sun setting evening @secondstride. 😍

Second in today's Kentucky Derby prep Iroquois Stakes, the stunning Comport has a bright future for client Team Kenneally. 1 stakes win, 2 stakes placed in 4 starts. Looking forward to following this Collected colt.

Second in today's Kentucky Derby prep Iroquois Stakes, the stunning Comport has a bright future for client Team Kenneally. 1 stakes win, 2 stakes placed in 4 starts. Looking forward to following this Collected colt.

My favorite kind of mirror. 😍🪞👋

My favorite kind of mirror. 😍🪞👋

Other faves from last weekend's visit to @kydownsracing!

Other faves from last weekend's visit to @kydownsracing!

Great champions battle through personal lows to excel in their field. An emotional @frankiedettori_ after winning the Nashville Derby recalling and honoring his best friend "Big Dunc" who he lost two weeks ago. Condolences, Frankie.

Great champions battle through personal lows to excel in their field. An emotional @frankiedettori_ after winning the Nashville Derby recalling and honoring his best friend "Big Dunc" who he lost two weeks ago. Condolences, Frankie.

A tender moment between a little visitor and our sweet 2yo filly Mundy Sweep. 💕 (Munnings-Sweeping Paddy)

A tender moment between a little visitor and our sweet 2yo filly Mundy Sweep. 💕 (Munnings-Sweeping Paddy)

A photo wrap-up of @kentucky_hbpa successful College Day event at @ellisparkracing. A more complete collection/gallery with downloadable images for personal use can be found on my website - link in home page at Davisinnovation.com. Great day!!! 👏👏

A photo wrap-up of @kentucky_hbpa successful College Day event at @ellisparkracing. A more complete collection/gallery with downloadable images for personal use can be found on my website - link in home page at Davisinnovation.com. Great day!!! 👏👏

This yearling is already taller than my horse! A real beauty soon available for adoption @secondstride. Watch for the listing for Martello Tower coming soon. 😍 secondstride.org/horse/martello-tower/

This yearling is already taller than my horse! A real beauty soon available for adoption @secondstride. Watch for the listing for Martello Tower coming soon. 😍 secondstride.org/horse/martello-tower/

Either these ducks had money on the race or they're HISA overseers flown in to observe from the infield.

Either these ducks had money on the race or they're HISA overseers flown in to observe from the infield.

My niece, a soon to be college sophomore and sister in all things Hello Kitty and photography- did some fine work recently shooting some of our beloved Steelers in the annual Celebrity Softball Game to benefit Cameron Heyward's foundation and @theheywardhouse. That first image of Steeler great James Harrison will likely be my Screensaver this fall!! 😅💪🖤💛. Great job, Mary! You're doing amazing work. Give her a follow at @mgt.studios!

My niece, a soon to be college sophomore and sister in all things Hello Kitty and photography- did some fine work recently shooting some of our beloved Steelers in the annual Celebrity Softball Game to benefit Cameron Heyward's foundation and @theheywardhouse. That first image of Steeler great James Harrison will likely be my Screensaver this fall!! 😅💪🖤💛. Great job, Mary! You're doing amazing work. Give her a follow at @mgt.studios!

Content becomes exponentially more engaging with high quality photography. Great work as always @cl_images1!

Content becomes exponentially more engaging with high quality photography. Great work as always @cl_images1!

Backside (and grandstand) scenes of our people doing their thing on a typical morning at Churchill.

Backside (and grandstand) scenes of our people doing their thing on a typical morning at Churchill.

A throwback 4th of July tribute to the old Saturday Evening Post. Back to a time when pride in America was celebrated so beautifully on these covers into the 50s. Have a happy and safe holiday! 🇺🇲

A throwback 4th of July tribute to the old Saturday Evening Post. Back to a time when pride in America was celebrated so beautifully on these covers into the 50s. Have a happy and safe holiday! 🇺🇲

Some preview photos of a very special arrival @secondstride... stay tuned!

Some preview photos of a very special arrival @secondstride... stay tuned!

A beautiful @brendanwalsh978 trainee.

A beautiful @brendanwalsh978 trainee.

💪RAGING TORRENT continues to impress for client @dougoneillracing winning the $1M G1 Metropolitan Handicap yesterday. Serving up hot graded stakes victories like a Waffle House waitress at 2am 🧇🧇🧇. An amazing force of a horse! Congratulations Team O'Neill! @coglianesephotos @projoe_4life photo

💪RAGING TORRENT continues to impress for client @dougoneillracing winning the $1M G1 Metropolitan Handicap yesterday. Serving up hot graded stakes victories like a Waffle House waitress at 2am 🧇🧇🧇. An amazing force of a horse! Congratulations Team O'Neill! @coglianesephotos @projoe_4life photo

Happy #NationalDonutDay🍩

Happy #NationalDonutDay🍩

Great to see a huge group of champion swimmers from all over the country attending the races today! Welcome @usaswimmingnextgen!

Great to see a huge group of champion swimmers from all over the country attending the races today! Welcome @usaswimmingnextgen!

🌟 davisinnovation.com

🌟 davisinnovation.com

Two more @secondstride beauties ready to run their way into your ❤️.

Two more @secondstride beauties ready to run their way into your ❤️.

A plug for my talented daughter @aedavis531 who beautifully captured my sweet Katie. 😪❤️💕. She does this for spending $$ if you're interested 😁😁

A plug for my talented daughter @aedavis531 who beautifully captured my sweet Katie. 😪❤️💕. She does this for spending $$ if you're interested 😁😁

Back to normal and back to (post Derby) business!

Back to normal and back to (post Derby) business!

A couple newbies now available for adoption @secondstride. These two had to wait through Derby to get listed so take a look and inquire today!

A couple newbies now available for adoption @secondstride. These two had to wait through Derby to get listed so take a look and inquire today!

What a difference a day makes. People watching from #kentuckyoaks to #kentuckyderby. 😁😍

What a difference a day makes. People watching from #kentuckyoaks to #kentuckyderby. 😁😍

As a lifelong Toby Keith fan, I'm sorry Render Judgment didn't do better in the big race. However the story was wonderful and it was great to see his family enjoy the ride. Just like for many others, Toby provided the soundtrack to some very happy days in my life. Hoping RJ has some good racing days ahead! #kentuckyderby #renderjudgment

As a lifelong Toby Keith fan, I'm sorry Render Judgment didn't do better in the big race. However the story was wonderful and it was great to see his family enjoy the ride. Just like for many others, Toby provided the soundtrack to some very happy days in my life. Hoping RJ has some good racing days ahead! #kentuckyderby #renderjudgment

Beautiful Baeza bringing up the rear of the #kentuckyderby post parade.

Beautiful Baeza bringing up the rear of the #kentuckyderby post parade.

All the kisses in the world for new #kentuckyderby champion Sovereignty. Congratulations to all connections.

All the kisses in the world for new #kentuckyderby champion Sovereignty. Congratulations to all connections.

Bath time for this Brendan Walsh trainee @churchilldowns 💦🛀
@brendanwalsh978

Bath time for this Brendan Walsh trainee @churchilldowns 💦🛀
@brendanwalsh978

In 3 weeks this will look alot different. 🌹

In 3 weeks this will look alot different. 🌹

🏌‍♂️⛳️ You're not working anyway so.....
Tix/Info at Secondstride.org.

🏌‍♂️⛳️ You're not working anyway so.....
Tix/Info at Secondstride.org.

🤔Where to start? SO many reasons to attend this year's Derby week Champions Night FORE the Horses event at @valhallagolf. How about the good old southern hospitality at a remarkable venue? Please join us for a very special evening. More exciting details in the works. Stay tuned! Limited tickets available! SecondStride.org

🤔Where to start? SO many reasons to attend this year's Derby week Champions Night FORE the Horses event at @valhallagolf. How about the good old southern hospitality at a remarkable venue? Please join us for a very special evening. More exciting details in the works. Stay tuned! Limited tickets available! SecondStride.org

I say we earned this Spring after what we've been through. And the @secondstride yearlings seem to agree.

I say we earned this Spring after what we've been through. And the @secondstride yearlings seem to agree.

Spring beauty and the beauties of @secondstride.

Spring beauty and the beauties of @secondstride.

Dale @romans_racing taking some time to do a little hot-walkin' this morning.

Dale @romans_racing taking some time to do a little hot-walkin' this morning.

Okay. I'll bite. 😅
#studioghibli #chatgpt

Okay. I'll bite. 😅
#studioghibli #chatgpt

Must be Spring. Steamy athletes in the morning. 💨@reprooney Bridgie Bop for @romans_racing.

Must be Spring. Steamy athletes in the morning. 💨@reprooney Bridgie Bop for @romans_racing.

Beware the charging mares of @secondstride. 😬😲 Thanks to @farfromkaputt for protecting me.
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#thoroughbredsofinstagram #Thoroughbred #thoroughbredadoption #horseracing #kentuckyderby #kentuckytourism #adoptahorse #horseadoption

Beware the charging mares of @secondstride. 😬😲 Thanks to @farfromkaputt for protecting me.
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#thoroughbredsofinstagram #Thoroughbred #thoroughbredadoption #horseracing #kentuckyderby #kentuckytourism #adoptahorse #horseadoption

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